Why this big book? Why a full-scale discussion of The Magic ofThinking Big? Thousands of-books will be published this year. Why·one more?Permit me to give yon just a little background.Several years ago I witnessed an exceptionally impressivesales meeting. The vice president in charge of marketing for thiscompany was tremendously excited. He wanted to drive homea point. He had with him on the platform the leading represen~ative in the organization, a vety ordinary-looking fellow, whoearned in the year just ended just a little under $60,000. The earningsof other representatives averaged $12,000.The executive challenged the group. Here is what he said: "Iwant you to take a good look at Harry. Look at him! Now, what'sHarry got that the rest of you haven't? Harry earned five timesthe average, but is Harry five times smarter? No, not accordingto our personnel tests. I checked. They show he's about avet:agein that department.'lilld did Harry work five times harder than you fellows?No-not according ro the reports. In fact, he took more time offthan most of yon.