x, 278 pages : 24 cm Includes bibliographical references (pages 249-259) Includes indexes Introduction -- Attitudes and behavior -- How to define and measure behavior -- Predicting behavior from intention -- Determinants of behavioral intentions -- Determinants of the attitudinal and normative components -- Theoretical implications -- Predicting and understanding weight loss: Intentions, behaviors, and outcomes -- Predicting and understanding women's occupational orientations: Factors underlying choice intentions -- Predicting and understanding family planning behaviors: Beliefs, attitudes, and intentions -- Predicting and understanding consumer behavior: Attitude-behavior correspondence -- Predicting and understanding voting in American elections: Effects of external variables -- Predicting and understanding voting in British elections and American referenda: Illustrations of the theory's generality -- Changing the behavior of alcoholics: Effects of persuasive communication