xvi, 432 pages : 28 cm "The entrepreneurial world is changing and so are we. Students today realize becoming a business owner is a career option. The 5th edition of Entrepreneurship: Ideas in Action encourages students to examine all the major steps involved in starting a business: Ownership, Strategy, Finance, and Markenting."--Page 4 of cover Grades 9-12 Includes indexes Should you become an entrepreneur? -- Entrepreneurs in a market economy -- Develop a business plan -- Identify and meet a market need -- Market your business -- Distribution, promotion, and selling -- Select a type of ownership -- Locate and set up your business -- Plan and track your finances -- Operations management -- Human resource management -- Risk management Machine generated contents note: ch. 1 Should You Become an Entrepreneur? -- Ideas in Action -- Going "Green" with White Rooftops -- 1.1.All about Entrepreneurship -- 1.2.Is Entrepreneurship Right for You? -- 1.3.Explore Ideas and Opportunities -- 1.4.Problem Solving for Entrepreneurs -- Be Your Own Boss -- Develop Your Reading Skills -- Did You Know? -- Famous Entrepreneur -- Net Bookmark -- Teamwork -- What Went Wrong? -- What Would You Do? -- Checkpoint -- Lesson Assessment -- Chapter Assessment -- Build Your Business Plan Project -- Sharpen Your 21st Century Entrepreneurial Skills Effective Business Letters -- Planning a Career in Human Services -- Winning Edge BPA Presentation Management Team -- ch. 2 Entrepreneurs in a Market Economy -- Ideas in Action -- Website Marketing -- 2.1.Entrepreneurs Satisfy Needs and Wants -- 2.2.How Economic Decisions Are Made -- 2.3.What Affects Price? -- Be Your Own Boss -- Develop Your Reading Skills -- Did You Know? -- Famous Entrepreneur -- Net Bookmark -- Teamwork -- What Went Wrong? -- What Would You Do? -- Checkpoint -- Lesson Assessment -- Chapter Assessment -- Build Your Business Plan Project -- Sharpen Your 21st Century Entrepreneurial Skills Effective Presentation Skills -- Planning a Career in Property Management -- Winning Edge FBLA Emerging Business Issues Event -- ch. 3 Develop a Business Plan -- Ideas in Action -- Turning a Summer Job into a Career -- 3.1.Why a Business Plan Is Important -- 3.2.What Goes into a Business Plan? -- 3.3.How to Create an Effective Business Plan -- Be Your Own Boss -- Develop Your Reading Skills -- Did You Know? -- Famous Entrepreneur -- Net Bookmark -- Teamwork -- What Went Wrong? -- What Would You Do? -- Checkpoint -- Lesson Assessment -- Chapter Assessment -- Build Your Business Plan Project -- Sharpen Your 21 st Century Entrepreneurial Skills Prepare a resume -- Planning a Career in Landscape Architecture -- Winning Edge BPA Prepared Speech -- ch. 4 Identify and Meet a Market Need -- Ideas in Action -- Find Your Target Market -- 4.1.Identify Your Market -- 4.2.Research the Market -- 4.3.Know Your Competition -- Be Your Own Boss -- Develop Your Reading Skills -- Did You Know? -- Famous Entrepreneur -- Net Bookmark -- Teamwork -- What Went Wrong? -- What Would You Do? -- Checkpoint -- Lesson Assessment -- Chapter Assessment -- Build Your Business Plan Project -- Sharpen Your 21 st Century Entrepreneurial Skills Use Spreadsheets to Analyze Data -- Planning a Career in Marketing Research