x, 208 pages 24 cm The methodological position of symbolic interactionism -- Sociological implications of the thought of George Herbert Mead -- Society as symbolic interactionism -- Attitudes and the social act -- Psychological import of the human group -- An appraisal of Thomas and Znaniecki's The Polish peasant in Europe and America -- Sociological analysis and the "variable" -- What is wrong with social theory? -- Science without concepts -- The problem of the concept in social psychology -- Suggestions for the study of mass-media effects -- Public opinion and public opinion polling Includes bibliographical references