xviii, 200 p. : 19 cm. + Includes bibliographical references (p. 185-188) and index The big switch -- The rules -- The results triangle -- Markets -- Message -- Media -- Mastery -- How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / by Bill Glazer -- Who else wants to know how a guy With no tax experience took a two-room tax office doing $50,000.00 in sales with a couple of seasonal employees and built a $4 million dollar a year tax business with 24 locations and 440 employees? / by Chauncy Hutter, Jr. -- How to advertise less for new customers yet double your profits / by Rory Fatt -- Courageous marketing, marketing-based courage / by Ben Altadonna -- Direct response marketing for dentists and other professionals / by Charles Martin -- How to keep clients informed, interested, happy, and coming back for more / by Al Williams -- How direct marketing can change your entire business life / by Scott Tucker -- From dead-broke bug guy to marketing millionaire / by Chet Rowland -- How to automate your marketing / by Ron Romano -- How to put a fence around your customers / by Dan Kennedy