xv, 256 pages ; 23 cm Includes bibliographical references and index Chapter 1. Public administration and the new public management; Chapter 2 . Roots of the new public service; Chapter 3. Serve citizens, not customers; Chapter 4. Seek the public interest; Chapter 5. Value citizenship over entrepreneurship; Chapter 6. Think strategically, act democratically; Chapter 7. Recognize that accountability Isn 't simple; Chapter 8. Serve rather than steer; Chapter 9. Value people, not just productivity; Chapter 10. New public service and citizen engagement: cases and recommendations; Chapter 11. 15 years later: are we rowing, steering, or serving?