1 online resource (367 pages) : This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online Includes bibliographical references What is Service Design?; Definitions: Service Design as an interdisciplinary approach; 5 principles of service design thinking; 1 It is user-centred; 2 It is co-creative; 3 It is sequencing; 4 It is evidencing; 5 It is holistic; Marketing: connecting with people, creating value; Who are these Service Designers?; Fields of service design; Product Design: developing products with service applications; Graphic Design: providing visual explanation; Interaction Design: services as a series of interactions; Social design: delivering positive social impact Strategic management: why corporations do what they do; Operations management: the relentless quest for efficiency; Design ethnography: taking inspiration from everyday life; How does service design work?; Tools of service design thinking; It is an iterative process; Stage 1 -- Exploration; Stage 2 -- Creation; Stage 3 -- Reflection; Stage 4 -- Implementation; AT-ONE: Becoming AT-ONE with your customers; What are the tools of Service Design?; This is a toolbox -- not a manual; This is a toolbox -- not a manual; Applied Service Design; Service design thinking in practice; Deep Service Design Thinking Deep service design thinking; Integrating service design thinking and motivational psychology; Service design research: Yesterday, today and tomorrow; Service design and biophilia; Appendix; Authors*; References; Icons used in this book PDF t.p. (viewed, Feb. 11, 2014, Ebook Library)