xxxv, 540 p. : 29 cm Includes bibliographical references (p. 469-518) and indexes Social psychology: the science of the social side of life -- Social cognition: how we think about the social world -- Social perception: perceiving and understanding others -- The self: answering the question "who am I?"-- Attitudes: evaluating and responding to the social world -- Stereotyping, prejudice, and discrimination: the causes, effects, and cures -- Interpersonal attraction and close relationships -- Social influence: changing others' behavior -- Prosocial behavior: helping others -- Aggression: its nature, causes, and control -- Groups and individuals: the consequences of belonging -- Social psychology: applying its principles to law, health, and business