xii, 428 pages : 24 cm Includes bibliographical references and index Fashion theory -- Modernism and fashion: a social psychological interpretation / Kurt W. Back -- Clothing and fashion as communication / Fred Davis -- Why we dress the way we do / Ernest Dichter -- The trickle-down theory rehabilitated / Grant D. McCracken -- Behavioral science theories of fashion / George B. Sproles -- Commentary: signs and cycles in the fashion system / Françoise Simon-Miller -- Fashionability and advertising -- Introduction to advertising research / Rebecca H. Holman -- Fashionability in clothing: a values and life-style perspective / Rebecca H. Holman and Suzanne E. Wiener -- Psychosocial strategies for fashion advertising / Jon S. Millenson -- Merchandising issues -- Mapping the market for fashion: complementarity in consumer preferences / Morris B. Holbrook and Glenn Dixon -- Shoes as sociocultural symbols: retailers' versus consumers' perceptions / Susan B. Kaiser, Howard G. Schutz, Joan L. Chandler, and Lisa M. Lieder -- Do retail buyers short-circuit profit-making items in the apparel industry? / Ruth A. Lesher Taylor -- Commentary: style-oriented apparel customers / Marguerite S. Gadel -- Fashion adoption -- Communicator style and fashion innovativeness / William I. Gorden, Dominic A. Infante, and Audrey A. Braun -- Self-monitoring, fashion opinion leadership, and attitudes toward clothing / Leslie L. Davis and Sharron J. Lennon -- Fashion, collective adoption, and the social-political symbolism of dress / Charlene Lind and Mary E. Roach-Higgins -- Quantitative analysis of women's dress / Elizabeth D. Lowe and John W.G. Lowe -- Commentary / Elizabeth C. Hirschman -- Body products and body symbols -- An analysis of personal color analysis / Israel Abramov -- Ethical considerations for the fashion industry / Donald B. Giddon -- Body cathexis and market segmentation / Dennis W. Rook -- Color, circumcision, tattoos, and scars / Ruth P. Rubenstein -- Cosmetics therapy for female chemotherapy patients / Patricia M. Mulready and Jane M. Lamb -- Impression formation -- Influence of clothing attribute on the perception of personal characteristics / Sandra M. Forsythe, Shirley M. Stretch, and Dennis A. Harp -- The influence of apparel on responses to television news anchorwomen / Shelley S. Harp, Shirley M. Stretch, and Dennis A. Harp -- Fashion and impression formation among children / Robert N. Mayer and Russell W. Belk -- Effects of similarity and consistency of style of dress on impression formation / Margaret Rucker, Kaye McGee, Maria Hopkins, Albert Harrison, and Jessica Utts -- Attribution toward female appearance styles / Sarah J. Sweat and Mary Ann Zentner -- Commentary: to whom does fashion make its statements? / Harvey A. Pines -- Working women and fashion -- The impact of grooming style on the evaluation of women in management / Thomas F. Cash -- Achievement motivation and clothing preferences of white-collar working women / Mary Kay Ericksen and M. Joseph Sirgy -- Information sources used by women for career dressing decisions / Nancy J. Rabolt and Mary Frances Drake -- The female clotheshorse: from aesthetics or tactics? / Michael R. Solomon and Susan P. Douglas