viii, 230 p. ; 24 cm Outlines a method for tapping one's creative potential in order to generate ideas without undue stress, providing coverage of such strategies as beginning with an end goal in mind, and managing energy efficiently Includes index The challenges of creative work -- The challenges of team work -- The side effects : dealing with the assassins of creativity -- Focus : honing in on what's critical -- Relationships : being brilliant together -- Energy : your invisible ally -- Stimuli : what goes in must come out -- Hours : they're the currency of productivity -- Putting it all together : the checkpoints -- Cover bands don't change the world