xviii, 394 pages : 21 cm Two maverick neuroscientists use the world's largest psychology experiment--the Internet--to study the private activities of millions of men and women around the world, unveiling a revolutionary and shocking new vision of human desire that overturns conventional thinking. For his groundbreaking sexual research, Alfred Kinsey and his team interviewed 18,000 people, relying on them to honestly report their most intimate experiences. Using the Internet, the neuroscientists Ogas and Gaddam quietly observed the raw sexual behaviors of half a billion people. By combining their observations with neuroscience and animal research, these two young neuroscientists finally answer the long-disputed question: what do people really like? Ogas and Gaddam's findings are transforming the way scientists and therapists think about sexual desire. Their fascinating and occasionally disturbing findings will rock our modern understanding of sexuality, just as Kinsey's reports did sixty years ago.--From publisher description "Previously published in a Hudson Street Press edition"--Title page verso Subtitle of previous edition: What the world's largest experiment reveals about human desire Includes bibliographical references (pages 304-383) and index Preface: The world's largest behavioral experiment : why freshmen are easy, but the Internet is better -- What do we really like? : Sexual cues : how the Internet yanks open the curtains to reveal our most secret desires -- Monkey pay-per-view : male visual cues : why plump is sexy, mature ladies hold special advantages, and Freud suffered from penis envy -- Elmer Fudd, wabbit hunter : male desire : why men can get turned on by a jar of pennies and the male sexual brain is a clumsy hunter -- The Miss Marple Detective Agency : female desire : why there is no such thing as female Viagra and women have the most sophisticated brain on Earth -- Ladies prefer alphas : female psychological cues I, the hero : why women like barons, billionaires, and serial killers -- The Sisterhood of the Magic Hoo Hoo : female psychological cues II, the heroine : why the best men are always taken and every girl just wants to he loved -- Boys will be boys : gay cues : why gay men like straight guys and gay porn is (almost) indistinguishable from straight porn -- A tall man with a nice tush : female visual cues : why Playgirl magazine flopped, a firm tush is a nice advantage, and so many people don't like porn -- Cheating wives and girls gone wild : male psychological cues : why the forbidden is so exciting and the unexpected reason men like group sex -- Lords and lordosis : human psychological cues : why domination and submission are two sides of the same cortex -- Erotical illusions: the creative power of cues : what the Mona Lisa smile, Oreo cheesecake, and paranormal romance have in common -- Happy ending or happily-ever-after? : So what do I do with all this information?